ADAPT & ADJUST: HOW MARKETING & SALESPLANNING MUST CHANGE NOW
Sales and marketing have been transformed by COVID-19. The pandemic has accelerated digital spending and tactics, as what worked before is no longer effective or may not even be feasible.
This white paper uncovers how consumers, companies’ marketing plans, and the roles of sales and marketing have changed. It also provides actionable insights gained from businesses across industries and sizes for how to move forward with sales and marketing planning in the new, digital-forward consumer landscape.
