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What is Retail SYNC?

We analyze the competitive landscape across the customer journey to discover how your brand stacks up in these four categories:

• Seen - Are people seeing your brand more than your competitors?
• Salient - Does your brand merit the attention it's getting enough to convince customers to consider it?
• Shoppable - Are there breakdowns in the shopping experience that aren't true to your brand promises?
• Sticky - how likely are customers to make a repeat purchase of your brand?

High scores in these categories indicate your brand is in SYNC across the customer journey, from discovery to point of purchase at retail. 

By auditing more than 20 customer journey touchpoints along with data analysis from search, social, traffic, and more, we score your brand against competitors and provide actionable insights and recommendations for how you can improve.