Find out if your brand has Retail SYNC

What is Retail SYNC?


We analyze the competitive landscape across the customer journey to discover how your brand stacks up in these four categories:

  • Seen - Are shoppers seeing your brand more than your competitors?
  • Salient - Does your brand do enough to convince shoppers to consider it?
  • Shoppable - Are there breakdowns in the shopping experience that aren't true to your brand promises?
  • Sticky - How likely are customers to make a repeat purchase from your brand?

By auditing more than 20 customer journey touch points along with data from search, social, traffic, and more, we score your brand against competitors and provide actionable insights and recommendations for how you can improve.

fantastic partners and collaborators. Quote.
Brings a fresh perspective. Quote.
best partner I have. Quote.
Their work is spot on. Quote.

What our clients say

"Icon is hands-down the best partner I have in my toolkit."

Steve Kelly

National Account Manager

Tempur-Sealy International

"Icon has an unparalleled ability to not only comprehend but also actively contribute to the strategic direction of our organization. They've demonstrated a remarkable capacity to engage with our team at all levels and grasp the nuances of our organizational goals and challenges. They've gone above and beyond to collaborate with us in refining our strategic objectives, offering innovative solutions based on keen insights into emerging trends and market dynamics, and devising actionable plans to achieve sustainable growth."

Michelle Hendricks

Category Marketing Manager


"Whether it’s collaborating on co-branded advertising for retailers or brainstorming ideas for a social media campaign, Icon brings a fresh perspective while asking questions to make sure they are on track with the project’s needs."

Chrissy Czir

Senior Key Account Manager

Tempur-Sealy International

"The team at Icon have been fantastic partners and collaborators. They truly understand good design AND good marketing."

Heather Hansma

Director of Advertising

Gardner White Furniture & Mattress

"Icon is awesome to work with! Their work is spot on, and they offer great ideas and suggestions for my retailers. Very happy working with Icon."

Janie Myers

Senior Account Manager

Tempur-Sealy International