Is your website working for you or against you? Our DTC Check-up looks at up to 1,100 heuristics, backed by data from leading ecommerce research firm Baymard Institute, across categories like:
Homepage
Main Navigation
Category Taxonomy and Pages
Product Listings and Filtering
Shopping Cart and Add to Cart Behavior
Account Creation and Payment Flow
After selecting the most important set of heuristics for your website, Icon's DTC experts will share what you can doright nowto improve your site experience and increase revenue.
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Sean Bunevich
VP, Consumer Direct
Union Savings Bank
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Director of Marketing
Broadlinc
“Icon's strategic insights were instrumental in shaping our go-to-market strategies as we launched a new e-commerce brand, resulting in momentum right out of the gate. Their creative team listened thoughtfully to all feedback and delivered. By analyzing key market and consumer trends, they continuously refined our approach, ensuring maximum ROI and squeezing every dollar possible out of our budget.”
